Innovason pushes the limits at PL+S 2010

March 2010

ProLight + Sound 2010 sees the unveiling of a completely new image complete with new corporate colours, a bold new strapline, and a whole range of new marketing material for French digital console manufacturer, Innovason. The move, which also coincides with the arrival of a new international sales director, heralds the beginning of a new chapter in the company’s development.

“The timing seemed just right for a change of this nature,” noted Innovason product manager and developer of Eclipse, Hervé de Caro. “We have all worked hard to get to where we are, and we are now starting to see the fruits of our labours. It’s all part of moving forward.”

“Today, we are in a very strong position,” he continued. “We have excellent products, access to more resources, a great synergy with Lawo when it comes to product development, and a strong, motivated team. It seemed to all of us an excellent time to reflect this with a change of image. We opted for red as a powerful, striking and positive colour which is accompanied by an equally bold strapline. ‘Push the limits’ is actually something we’ve been doing for years – it’s part of the Innovason tradition as digital pioneers – we felt that it was about time we actually said it out loud and made it an integral part of our logo!”