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Lawo acquires majority shareholding in INNOVASON

INNOVASON appoints new distributor in Spain :


2007-07-31

French digital mixing console manufacturer INNOVASON, is pleased to announce the appointment of Doscientos Veinte Sonido SL (also referred to as Doviente) as their new distribution partner in Spain. The move is yet another step in the process of renewing and strengthening their international distribution network and, as if to prove the point, Doscientos Veinte has already invested in two consoles (an Sy48 and an Sy80) for demo purposes.

According to Doscientos Veinte CEO, Jose Maria Mendez, INNOVASON is a perfect fit for his current portfolio of products, which includes Nexo and Camco. "I carried out my own market research on INNOVASON consoles within my territory, and what came back was that this was a reliable and stable product much appreciated by sound engineers who love the sound quality and user-friendly control surface," commented Mendez. "We have a reputation for providing high quality audio products as well as high levels of customer service. If I invest in a new product line to propose to my customers, clearly it has to match the same high standards as the other brands. I firmly believe that INNOVASON has a great product to offer and I am looking forward to exploiting its full potential in the Spanish market."

INNOVASON's Xavier Pion agrees. "If Doveinte has a great reputation for providing both high quality products and high quality service, it's because they've earned it," he remarked. "They work hard to put their products in front of their customers as often as possible so that the customer has the opportunity to hear it in a real-world situation, and try it out for himself. Experience has taught us that demo, demo, and demo again is by far the best way of selling our consoles, so we are delighted to be working with a partner in Spain who subscribes to the same philosophy, and clearly intends to act on it."




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