INNOVASON announces record sales in France

Digital console manufacturer INNOVASON, is pleased to report record sales in France during 2006 and is poised to break that record yet again during 2007 as demand continues to rise.

The list of tours and events throughout the French territory for which INNOVASON consoles have been specifically purchased is impressive and includes the likes of the blockbuster musical, Le Roi Soleil (an impressive three-console configuration on an EtherSound network), jazz/folk artist Sanseverino (FoH and monitors), young, upcoming artists Da Silva and Jeanne Cherhal and French national icon Francis Cabrel to name but a few. INNOVASON consoles are also finding their way into more and more fixed installations including theatres, performing arts centres and into the live broadcast sector as well; Radio France has several consoles including two Sy80s and is just about to take delivery of a new Sy48.

INNOVASON sales and marketing director Xavier Pion attributes this to a number of factors: "First and foremost, the product speaks for itself," he notes. "We are in the happy position of providing the right product at the right time. The demand for digital consoles is clearly on the increase, and the fact that our consoles are EtherSound-enabled offers networking capabilities that more and more of our customers are using to their advantage, both in fixed installations and increasingly in the live arena as well. The sound quality is second to none, and the desks are lightweight and easy to use and configure. Setting up is extremely quick and simple – one CAT5 cable replaces an entire multicore, which saves enormously in weight and set-up time, all of which means that an INNOVASON console today offers rental companies a very attractive return on their investment."

"However, another extremely significant factor in our success has been the amount of training we have provided over the last twelve months," continued Pion. "We've been working very hard to get the INNOVASON message across, and it's now paying dividends. INNOVASON is appearing on more riders than ever before, and we're even getting demands direct from bands and orchestras specialising in corporate work who own their own gear. In France alone we trained over 250 sound engineers on our consoles last year, and we're looking to repeat that in 2007. We will also be working with our distributors and satellite offices to offer training throughout the Europe and the USA. I'd say that training has been the key to our recent success. Once an engineer has used one of our consoles in anger, he rarely wants to use anything else."