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Lawo acquires majority shareholding in INNOVASON

AED Rent's first INNOVASON Academy hailed a great success


2007-02-18

Following their purchase in January of six INNOVASON digital consoles packages from their Belgian distributor, A. Prévost, AED Rent Belgium, one of Europe's largest dry-hire rental support companies, lost no time in hosting its first INNOVASON Academy at their headquarters in Willebroek, Belgium.

INNOVASON product specialist Matthieu Le Failler, with support from market development manager Philippe Pelmelle, was on hand to lead the training on the three consoles that AED rent had made available for the day. Once introductions and an overview of the concepts embodied by the consoles were over, the emphasis was most definitely on gaining hands-on experience.

Logo AEDAccording to AED Rent CEO Glenn Roggeman, the day was a huge success. "There is no doubt that training is the key to the success of a product like INNOVASON," he stated. "We deliberately limited the numbers to around fifteen so that everyone would get a chance to use the consoles for themselves and also have some one-on-one time with Matthieu for both technical support and practical demonstration if required. As a result, everyone went away feeling that they'd learned something new, and eager to use a console in a real-world situation, which is exactly the response we were aiming for."

Prévost's Walter Geerts, who was instrumental in organising the seminar, agrees. "In this market, and especially when you're talking about relatively new technology such as digital mixing consoles, knowledge is power. The more people know about the product and, more importantly, know how to use it properly, the better. INNOVASON has already proved beyond any doubt in its own territory the value of proper training – they had a record year in France in 2006 - and we intend to do the same here in the Low Countries. Our plan is to offer regular training sessions every six weeks or so, with the next INNOVASON Academy being held around 20th March, this time in the south of Belgium."

For further details on the INNOVASON Training Program throughout Benelux, please visit www.prevost.be or www.aed-rent.be




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